Updated: August 1, 2016
We have designed this website to help current residents, prospective residents and their families make decisions regarding options for senior living and senior care. We are committed to protecting the privacy of Internet users who visit our website. Your privacy and trust are important to us.
- Personally Identifiable Information
- Collection of Personally Identifiable Information
- Use of Personally Identifiable Information
- Your Choices Regarding How Your Information Is Used
- Monitoring or Recording of Calls, Chats and Other Interactions
- Use of Information in the Social Computing Environment
- Business Transfers
- Protecting the Rights and Property of Atria and Others
- Information Security and Accuracy
- Online Advertising
- Links to non-Atria Websites
- Notification of Changes
- Material Changes
- Privacy Questions and Access
- Opt-Out Procedures
Personally Identifiable Information
When you visit our website, you are accessing it anonymously. Atria does not acquire your email address or other personally identifiable information about you unless you choose to provide it to us. Personally identifiable information is any information that could reasonably be used to identify you personally. This includes, but is not limited to: name, address, email address, telephone number, ZIP code, community affiliation and relationship, opinions, gender, birthday, credit card information and Social Security number.
Collection of Personally Identifiable Information
Personally identifiable information may be provided when website visitors complete one of our online forms (examples include newsletter subscriptions or contact and review forms). The following list includes ways we collect personally identifiable information from our website visitors and the type of information collected:
You may find numerous forms throughout our site to help you evaluate or engage our services and ask questions. Required information varies depending on the form and at most includes full name, email address and community relationship. The provision of this information is mandatory in order to receive consideration from Atria. The provision of the remaining information requested on the registration form is optional. The same is true for any request for online newsletters or other types of regular electronic updates we may offer to website visitors.
If you choose to provide a false name or email, you may not receive a response to your inquiry or your request may not be processed. However, any information you provide in other fields may be used to help solve issues that exist. For example, if you have information that you would like to relay to someone in the company but do not accurately identify yourself, you may include the information in the comments section of the form. That information will be sent to the appropriate person who can help resolve the issue regardless of whether or not we are able to send a response to you. The same is true for anyone who enters an email address, phone number or other form of contact information incorrectly. While Atria endeavors to promptly consider inquiries and requests, it is not responsible for failing to respond. This is especially true when an inquiry or request is submitted by someone who has submitted inaccurate or invalid contact information.
From time to time, we may also collect information that pertains to you indirectly through other sources, such as list vendors. When we do so, we ask the vendors to confirm that the information was legally acquired by the third party and that we have the right to obtain it from them and use it.
The information that we collect, either directly or indirectly, may be combined to help us improve its overall accuracy and completeness and to help us better tailor our interactions with you.
We may also collect information relating to your use of our websites through the use of various technologies regardless of your privacy settings for “Do Not Track” requests. For example, when you visit our websites, we may log certain information that your browser sends us, such as your IP address, browser type and language, access time, referring website addresses and if you received or responded to our digital advertisements. We may also collect information about the pages you view within our sites and other actions you take while visiting us. In addition, we may also use such technologies to determine whether you’ve opened an email or clicked on a link contained in an email. Collecting information about how you use our websites helps us personalize your future experiences on our websites, as well as tailor our interactions with you and improve our services.
One technology we use to collect information is called “cookies”. A cookie is a piece of data that a website sends to your browser. The data is stored on your computer as a tag that identifies your computer. Cookies are used mainly to measure website usage and effectiveness and to allow for ease of navigation or use. As such, they are not associated with any personally identifiable information. Cookies are also used at times to personalize a known visitor’s experience to a website by being associated with profile information or user preferences. As described below, you can adjust your browser settings in most instances to turn off cookies or to notify you before you receive a cookie, giving you the chance to decide whether to accept it or not. Since cookies allow you to take advantage of some of our websites’ features, we recommend that you leave them turned on.
If you choose to use the “Send to a Friend” function to share website information with a friend or colleague, we will ask for their name and email address. We will automatically send a one-time email sharing the page you indicated, but will not use that information for other purposes.
Use of Personally identifiable information
The following paragraphs describe ways in which Atria may use your personally identifiable information.
Fulfilling your request
If you request something from Atria, for example, information about a community, a callback or specific marketing materials, we may use the information you provide to fulfill your request. To help us do this, we may share information with others, for instance, a specific Atria community or regional staff member who can best handle the request. In connection with a transaction, we may also contact you as part of our customer satisfaction surveys or for market research purposes.
Personalizing your experience on our websites
We may use information we collect about you to provide you with a personalized experience on our websites, such as providing you with content that may interest you and making navigation on our sites easier.
We may use your personally identifiable information to notify you of events, news or upcoming developments.
The information you provide to Atria, as well as the information we have collected about you indirectly, may be used by Atria for Atria’s marketing purposes. You may at any time choose not to receive marketing materials from us by following the unsubscribe instructions included in each email you may receive, by indicating that you wish to unsubscribe when we call you, or by contacting us directly (please refer to “Opt-Out Procedures” below).
In connection with a job application or inquiry, whether advertised on an Atria website or otherwise, you may provide us with information about yourself, such as a résumé. We may use this information to address your inquiry or consider you for employment purposes. Unless you tell us not to do so, we may keep the information for future consideration.
Your Choices Regarding How Your Information Is Used
Atria is strongly opposed to spam. We will only send email to users who have explicitly requested to receive an email from us, such as “opt-in subscribers” to Atria online newsletters or users who complete a contact form.
You can always choose not to provide information, although it might be needed to submit an inquiry or place a request. If you place a request and do not provide the necessary information to contact you, your request may not be fulfilled.
When we collect information from you, you may tell us that you do not want it used for further marketing contact by using the Opt-Out Procedures below.
You may also turn off cookies in your browser. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. However, cookies may allow you to take advantage of some features of this website, which you may not otherwise experience or access if you turn cookies off.
Monitoring or Recording of Calls, Chats and Other Interactions
Certain online transactions may involve you calling us or us calling you. They may also involve online chats. Please be aware that Atria may monitor and in some cases record such interactions for staff training or quality assurance purposes or to document a particular transaction or interaction.
Use of Information in the Social Computing Environment
In the event that our business is transferred to or merged with another company or entity, your personally identifiable information may be transferred to another company or entity that is part of the business transfer or merger.
Protecting the Rights and Property of Atria and Others
We may also use or share your information to protect the rights or property of Atria, our business partners, clients, or others when we have reasonable grounds to believe that such rights or property have been or could be affected. In addition, we reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights, or the rights of others or to comply with a judicial proceeding, court order, or legal process.
Information Security and Accuracy
Links to non-Atria Websites
Notification of Changes
Effective March 1, 2016, clarification to our “Do Not Track” policy was added. Please view the “Collection of Personally Identifiable Information” section to review the specific revisions.
Effective March 1, 2016, we’ve provided notice related to the collection of personally identifiable information once you exit this website, even if your exit is due to clicking on a link within this site. Please view the “Links to non-Atria Websites” section to review the specific revisions.
Privacy Questions and Access
Atria Senior Living
300 East Market Street
Louisville, KY 40202
In certain cases, you may have the ability to view or edit your personally identifiable information online. In the event your information is not accessible online, and you wish to obtain a copy of particular information you provided to Atria, or if you become aware the information is incorrect and you would like us to correct it, contact us.
Before Atria is able to provide you with any information or correct any inaccuracies, however, we may ask you to verify your identity and to provide other details to help us to respond to your request.