Privacy Policy

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Updated: August 1, 2016

We have designed this website to help current residents, prospective residents and their families make decisions regarding options for senior living and senior care. We are committed to protecting the privacy of Internet users who visit our website. Your privacy and trust are important to us.

This website is administered by Atria Senior Living, Inc. in Louisville, Kentucky, USA (“Atria”). This Privacy Policy discloses the information practices for Atria websites, including what type of information is gathered and tracked, how the information is used and with whom the information is shared.

By using this site, you expressly agree to the collection, use and transfer of your information in accordance with this Privacy Policy and the Terms of Use without limitation or qualification. If you choose not to agree to these terms, then you may NOT use this site. Atria reserves the right to change these terms and conditions at any time without prior notice to you. You agree that each visit you make to this site shall be subject to the then-current Privacy Policy and Terms of Use. By accessing and/or browsing this site, you accept without limitation or qualification this Privacy Policy and acknowledge that any other agreement between you and Atria regarding the subject matter hereof is superseded and of no force or effect.

Personally Identifiable Information

When you visit our website, you are accessing it anonymously. Atria does not acquire your email address or other personally identifiable information about you unless you choose to provide it to us. Personally identifiable information is any information that could reasonably be used to identify you personally. This includes, but is not limited to: name, address, email address, telephone number, ZIP code, community affiliation and relationship, opinions, gender, birthday, credit card information and Social Security number.

If you choose to provide personally identifiable information directly to Atria, we agree to maintain such personally identifiable information in confidence and will use it only for the purposes of furthering our business and those of our affiliates, and their respective successors and assigns, as set forth in this Privacy Policy. We will not disseminate or otherwise publish the information that you may provide other than in accordance with this Privacy Policy and the Terms of Use. However, please note that Atria shall not treat as confidential and shall not have any duty to protect any information that is submitted, posted or uploaded to the Atria website and available for general viewing. Moreover, please do not submit personal or patient health information through this website.

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Collection of Personally Identifiable Information

Personally identifiable information may be provided when website visitors complete one of our online forms (examples include newsletter subscriptions or contact and review forms). The following list includes ways we collect personally identifiable information from our website visitors and the type of information collected:

You may find numerous forms throughout our site to help you evaluate or engage our services and ask questions. Required information varies depending on the form and at most includes full name, email address and community relationship. The provision of this information is mandatory in order to receive consideration from Atria. The provision of the remaining information requested on the registration form is optional. The same is true for any request for online newsletters or other types of regular electronic updates we may offer to website visitors.

Atria only collects user-provided personally identifiable information. For example, you may want to give us your name and contact information to communicate with you, to provide you with a service, or to conduct business with us if you are a supplier or a business partner. You may share a description of your education and work experience in connection with a job opening at Atria for which you wish to be considered. If you use the procedures described in this Privacy Policy to tell us that you do not want us to use your information to make further contact with you beyond fulfilling your request, we will respect your wishes.

If you choose to provide a false name or email, you may not receive a response to your inquiry or your request may not be processed. However, any information you provide in other fields may be used to help solve issues that exist. For example, if you have information that you would like to relay to someone in the company but do not accurately identify yourself, you may include the information in the comments section of the form. That information will be sent to the appropriate person who can help resolve the issue regardless of whether or not we are able to send a response to you. The same is true for anyone who enters an email address, phone number or other form of contact information incorrectly. While Atria endeavors to promptly consider inquiries and requests, it is not responsible for failing to respond. This is especially true when an inquiry or request is submitted by someone who has submitted inaccurate or invalid contact information.

From time to time, we may also collect information that pertains to you indirectly through other sources, such as list vendors. When we do so, we ask the vendors to confirm that the information was legally acquired by the third party and that we have the right to obtain it from them and use it.

The information that we collect, either directly or indirectly, may be combined to help us improve its overall accuracy and completeness and to help us better tailor our interactions with you.

We may also collect information relating to your use of our websites through the use of various technologies regardless of your privacy settings for “Do Not Track” requests. For example, when you visit our websites, we may log certain information that your browser sends us, such as your IP address, browser type and language, access time, referring website addresses and if you received or responded to our digital advertisements. We may also collect information about the pages you view within our sites and other actions you take while visiting us. In addition, we may also use such technologies to determine whether you’ve opened an email or clicked on a link contained in an email. Collecting information about how you use our websites helps us personalize your future experiences on our websites, as well as tailor our interactions with you and improve our services.

One technology we use to collect information is called “cookies”. A cookie is a piece of data that a website sends to your browser. The data is stored on your computer as a tag that identifies your computer. Cookies are used mainly to measure website usage and effectiveness and to allow for ease of navigation or use. As such, they are not associated with any personally identifiable information. Cookies are also used at times to personalize a known visitor’s experience to a website by being associated with profile information or user preferences. As described below, you can adjust your browser settings in most instances to turn off cookies or to notify you before you receive a cookie, giving you the chance to decide whether to accept it or not. Since cookies allow you to take advantage of some of our websites’ features, we recommend that you leave them turned on.

If you choose to use the “Send to a Friend” function to share website information with a friend or colleague, we will ask for their name and email address. We will automatically send a one-time email sharing the page you indicated, but will not use that information for other purposes.

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Use of Personally identifiable information

The following paragraphs describe ways in which Atria may use your personally identifiable information.

Fulfilling your request

If you request something from Atria, for example, information about a community, a callback or specific marketing materials, we may use the information you provide to fulfill your request. To help us do this, we may share information with others, for instance, a specific Atria community or regional staff member who can best handle the request. In connection with a transaction, we may also contact you as part of our customer satisfaction surveys or for market research purposes.

Personalizing your experience on our websites

We may use information we collect about you to provide you with a personalized experience on our websites, such as providing you with content that may interest you and making navigation on our sites easier.

Providing support

We may use your personally identifiable information to notify you of events, news or upcoming developments.

We also may provide “Live Chat” sessions to assist you while you’re navigating through our sites; we may use personally identifiable information you provide via these sessions in accordance with this Privacy Policy.


The information you provide to Atria, as well as the information we have collected about you indirectly, may be used by Atria for Atria’s marketing purposes. You may at any time choose not to receive marketing materials from us by following the unsubscribe instructions included in each email you may receive, by indicating that you wish to unsubscribe when we call you, or by contacting us directly (please refer to “Opt-Out Procedures” below).


In connection with a job application or inquiry, whether advertised on an Atria website or otherwise, you may provide us with information about yourself, such as a résumé. We may use this information to address your inquiry or consider you for employment purposes. Unless you tell us not to do so, we may keep the information for future consideration.

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Your Choices Regarding How Your Information Is Used

Atria is strongly opposed to spam. We will only send email to users who have explicitly requested to receive an email from us, such as “opt-in subscribers” to Atria online newsletters or users who complete a contact form.

You can always choose not to provide information, although it might be needed to submit an inquiry or place a request. If you place a request and do not provide the necessary information to contact you, your request may not be fulfilled.

When we collect information from you, you may tell us that you do not want it used for further marketing contact by using the Opt-Out Procedures below.

You may also turn off cookies in your browser. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. However, cookies may allow you to take advantage of some features of this website, which you may not otherwise experience or access if you turn cookies off.

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Monitoring or Recording of Calls, Chats and Other Interactions

Certain online transactions may involve you calling us or us calling you. They may also involve online chats. Please be aware that Atria may monitor and in some cases record such interactions for staff training or quality assurance purposes or to document a particular transaction or interaction.

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Use of Information in the Social Computing Environment

Atria may provide social computing tools on some of its websites to enable online sharing and collaboration among members who choose to use them. Any information or other content you post or divulge, such as pictures, information, opinions or any other type of personally identifiable information that you make available to other participants on these social platforms is deemed non-confidential, public information and is not subject to this Privacy Policy. However, such content may be subject to the Terms of Use of this website and/or those social platforms, and any additional guidelines and privacy information provided in relation to their use. Please refer to applicable terms and conditions. You should be aware that content you post on any such social computing platforms may be made broadly available to others inside and outside Atria.

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Business Transfers

In the event that our business is transferred to or merged with another company or entity, your personally identifiable information may be transferred to another company or entity that is part of the business transfer or merger.

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Protecting the Rights and Property of Atria and Others

We may also use or share your information to protect the rights or property of Atria, our business partners, clients, or others when we have reasonable grounds to believe that such rights or property have been or could be affected. In addition, we reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights, or the rights of others or to comply with a judicial proceeding, court order, or legal process.

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Information Security and Accuracy

We strive to protect your personally identifiable information and to maintain its accuracy. Atria implements reasonable physical, administrative and technical safeguards to help us protect your personally identifiable information from unauthorized access, use and disclosure. Atria will not give, rent or sell your personally identifiable information to third parties in any manner contrary to this Privacy Policy.

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Online Advertising

Atria does not deliver third-party online advertisements on our websites but we advertise our services on others’ websites. If you use such third-party websites, please familiarize yourself with the privacy policies of those website operators or network advertisers to understand their practices relating to advertising, including what type of information they may collect about your Internet usage. Atria does not provide any information relating to your usage of Atria websites to website operators or network advertisers except as may be permitted in this Privacy Policy. Some advertising networks we use may be members of the Network Advertising Initiative (NAI). You may opt-out of targeted advertising delivered by NAI member ad networks by visiting

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Links to non-Atria Websites

Atria websites may contain links to non-Atria websites that are not affiliated with Atria . Atria is not responsible for the privacy practices, information collection practices, or the content of those other websites or any damages resulting therefrom. These sites can collect information such as, but not limited to, your personally identifiable information related to your online activities over time. We encourage our users to be aware when they leave our site to read the privacy policies of each website that collects personally identifiable information. This Privacy Policy applies solely to information collected by this website.

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Notification of Changes

Atria reserves the right to change, amend or restate this Privacy Policy. We will post a notice at the top of this page notifying users when this Privacy Policy is updated or modified in a material way. If you are a regular visitor to this website, we recommend that you check this Privacy Policy on a regular basis. By accessing or using the website, you consent to the collection, use and transfer of your information in accordance with the then-current Privacy Policy. If you do not agree to this Privacy Policy and the Terms of Use, please do NOT use this website.

Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account even if previously submitted.

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Material Changes

This Privacy Policy may be amended from time to time. When material changes are made, we will update the effective date, located beside the Privacy Policy link in the footer on all pages of our website. Use of this website following such revisions constitutes your acceptance of the revised Privacy Policy then in effect. In addition, a summary of the most recent revisions are noted below.

Effective March 1, 2016, clarification to our “Do Not Track” policy was added. Please view the “Collection of Personally Identifiable Information” section to review the specific revisions.

Effective March 1, 2016, we’ve provided notice related to the collection of personally identifiable information once you exit this website, even if your exit is due to clicking on a link within this site. Please view the “Links to non-Atria Websites” section to review the specific revisions.

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Privacy Questions and Access

If you have a question about this Privacy Policy or Atria’s handling of your information, you can send an email to You can also contact us at:

Atria Senior Living

300 East Market Street

Suite 100

Louisville, KY 40202


In certain cases, you may have the ability to view or edit your personally identifiable information online. In the event your information is not accessible online, and you wish to obtain a copy of particular information you provided to Atria, or if you become aware the information is incorrect and you would like us to correct it, contact us.

Before Atria is able to provide you with any information or correct any inaccuracies, however, we may ask you to verify your identity and to provide other details to help us to respond to your request.

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Opt-Out Procedures

If you no longer wish to receive marketing emails, newsletters or other communications from Atria , please send an email to or follow the unsubscribe instructions included in each marketing email. Please click here to manage your profile. You may also use the above email address if you have any further questions or comments regarding this Privacy Policy.

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